Jeroen Paling - Photographer of emotions


Check these human emotions for your self on

The Projectman is now part of Dutsh Amsterdam.


Have a look at how Dutsh Amsterdam combines images, design, copy and user interaction into online projects that customers just love…


Film ‘lach’

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Dutsh Amsterdam – digital communication agency

A creative agency that takes the customer journey by the hand to experience great content.

Promotional film for Seaze the Day at Blijburg Beach

Production, edit and promotion in the summer of ’16.

Studio ijsberg

Studio IJsberg Architecten – creative online experience

Studio IJsberg Architecten is an Amsterdam-based company with a strong creative ambition, besides delevering basic construction design.
The wish is to establish an online environment that pushes the boundaries of the defenition of a ‘website': the creative elements of material, form, line and light that reflect the qualities of Studio IJsberg’s works wil somehow play a role… – A work in progress, buzzing this case will follow soon.


Tilt Amsterdam – agency for branded content

TILT is a young but highly qualified agency that comes is mostly formed by two great ex-JWT guys. Specializing in digital animation and film, a unique mix can be offered in high end branded content. Now working for Vodafone and CitizenM for example, TILT aims at the high end creative segment.

Defining online identity and proposition of TILT has formed one of the major tasks in this promising creative start-up. Project acquisition and growth in accounts is another part of this great work in progress…

He has raised the standard significantly in the online positioning of B en U and in our user experience. Stans Henneman, Director B en U
Jeroen has a unique overview, coming up with simple solutions in difficult situations. He is eminently challenged by the possibilities of the new media, always coming up with new aspects and opportunities. - Roel Sandvoort, former CEO Hollandse Hoogte
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Seaze the Day – Yoga events

Defining online identity, implementation and content creation for an ambitious Yoga-start up collective – Seaze the day

Who? Me?



Online re-positioning of B en U

B en U – beeld*traject*realisatie – A specialist content company primarily focussed on educational publishers to make, select and organize visual content for books and digital learning systems. The main clients of B en U are Malmberg Uitgeverij and Noordhoff Uitgevers.

The question was to strengthen the value of the brand to existing customers, increase accessibility for new customers and to optimize image selection workflow for the existing client group.

Partners are iMedia, De Webcirkel and Greenhost. The work is still in progress, but can be seen in Beta here.

Jeroen is a very conscience and hard worker. He always delivered as asked and/or promised. He is a nice and warm person next to being a commercial guy. A great pleasure to work with! - Peter Van Den Doel, Managing Director at DuPho

Florismart email marketing strategy

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Malmberg – content projects

Biologie en Verzorging voor jou, Biologie voor jou and Nova Physics: Educational titles for online and print teaching methods for vmbo to gymnasium.

In the creation of images, illustrations and art-buying, large creational teams where envolved in the complex projects with often short run times. Working with high standard creatives in this niche has lead to Malmberg being market leader of online en print orientated teaching methods in the Netherlands.


Positioning and realisation of a photographers’ website

For the love for images: lobby to the European Parliament

As president of the Dutch Trade Association, I was given the opportunity to defend the relevance of the visual sector to a wide scope of industries to the European parliament. The presentation was a part of a lobby agianstcopryright-reform. This reform would ‘liberate’ images from rights if found on the internet.
The total lobby had effect, the reform did not pass.

Online e-commerce network


The setting up and maintaining of an international channel sales network for creative content distribution lead to a significant revenue stream and strengthened brand awareness for VisionsPictures – Pure Green Images.


A nice little film for the Garden Future Event 2013

For the love of images: Copyrights Awareness campaign

With online tools, momentum was gathered to raise dialogue on the use of images; two succeeding Fairs in 2011 and 2013 where organised to stimulate the dialogue between image users and the image sector.


Online re-positioning VisionsPictures – Pure Green Images

VisionsPictures – Pure Green Images is the leading ‘green’ image library from the Netherlands with a strong international focus, producing and syndicating images and video content for advertising and marketing purposes. The task was to ‘raise the standard’ and to lift the company to ‘a new level’. The repositioning asked for a strong online presence, as sales of the content works solely online.

Working together with Sodatech and Van Elburg Botanic Media, the brand was re-designed, image metadata and user profiles coupled with front end design, all images SEO-optimized and sales system re-established. The online pull was strengthened via social media campaigns, email marketing, events and print media.

Content project 99Roots

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Under VisionsPictures, creating and supplying branded content formed a large part of the online identity for several companies. For 99Roots, an online e-commerce platform for a younger generation of garden lovers, selected images play a vital role in the identity.

E-commerce optimization

Restructuring, (A/B) testing and implementation of front end design to optimise image license sales for both Nationale Beeldbank and VisionsPictures – Pure Green Images.

UX development

Sodatech projectmanagement software

Development cooperation between software developer for the creative sector Sodatech to create and optimize Back End workflow and Front End experience.

For the love for images: business models for image sales in the online environment

Industry related lecture on metadata to CEPIC-members on image related machine readable rights in the digital environment as used in the business models of VisionsPictures.

Nationale Beeldbank – content identity

Beeldadvies NBBDefining visual identity for deliverable images and setting content strategy for e-commerce sales of images for Nationale Beeldbank – an image library specialized in Dutch photography.