VisionsPictures – Pure Green Images is the leading ‘green’ image library from the Netherlands with a strong international focus, producing and syndicating images and video content for advertising and marketing purposes. The task was to raise the standard to a new level.
The repositioning asked for a strong online presence, as sales of the content works solely online.
Working together with Sodatech and Van Elburg Botanic Media, the brand was re-designed, image metadata and user profiles coupled with front end design, all images SEO-optimized and sales system re-established. The online pull was strengthened via social media campaigns, email marketing, events and print media.